The Top 5 Reasons Kajabi is My Go-To Platform for Business

There are so many moving parts when it comes to creating, launching and running an online course or coaching business. From website design to video hosting and email marketing, Digital CEO's have endless tasks that require attention.

It wasn't so long ago that creators had to rely on multiple platforms to manage all these tasks. However, this meant paying for multiple subscriptions (which stack up quickly!), learning different interfaces, and dealing with integration and tech issues. 

Enter Kajabi...

Founded in 2010, Kajabi has grown to serve over 50,000 knowledge entrepreneurs and generate over $5 Billion (yes, with a B) in sales. Kajabi's mission is to "Empower knowledge entrepreneurs who are serious about their business to achieve success online."

So, what does that mean and how can Kajabi help you grow and scale your online business?

Kajabi is an all-in-one platform that provides coaches and course creators all the necessary tools to run an online business in one place. You can create digital products, manage payments and contacts, build funnels and marketing campaigns, host your entire website, and so much more. 

There is a lot to love, but here are 5 reasons why I believe Kajabi is the best all-in-one platform for creators:

Course Creation Tools 

Kajabi has, hands down, the most elegant user experience for courses. You can build anything from a mini course, membership, or an entire signature program with their easy-to-use course builder. Add downloads, assessments, audio or video to give your students exactly what they need for success. Drip your course content weekly, or encourage better completion rates with locked content and certificates (a long-awaited new feature!). 

One downside? There isn’t a white-label app, but Kajabi does offer a mobile app where students can access all of their courses in one place. To me, this isn’t a deal-breaker. It’s actually one less thing for you to manage, since Kajabi takes care of all the updates and development for their app. 

Website & Landing Pages 

It is entirely possible (dare I say… easy) to create a stunning website with Kajabi. You can choose from several ready-made website themes and customize them to your liking, or find a third-party template that suits your needs. Either way, the website builder is pretty intuitive even for the less tech-savvy among us. 

Along with a website, which includes pre-built “system pages” like your Home, About, Contact and Blog, you can also create landing pages that function independently from your website. This means you can build opt-in pages, run ads, do A/B testing and more, because landing pages are unlimited on all of their plans. 

While the Analytics aren’t as advanced as you will find on other funnel-focused platforms, they are adequate for most businesses and you can certainly get more detailed using Google Analytics or a heat-mapping tool like Hotjar, which are both easy to install. You can also use your own custom domain on any plan. 

Email & CRM 

Growing an email list is a critical part of building your successful online business. With Kajabi, you can easily create automated email sequences, or send out one-time broadcasts to your contacts. Even on the Basic plan, you are able to segment based on behaviour such as form opt-ins or purchases. 

A CRM (Customer Relationship Management) allows you to view, organize and manage your customer data, including contact details, purchase history and interaction history. Kajabi’s CRM provides insights and analytics on customer behaviour, enabling users to make data-driven decisions to improve their business strategy.

Sales & Marketing 

Once you have built your digital product, Kajabi makes it really easy for you to sell it. You can connect Stripe and/or Paypal as your payment processor, set pricing (including multiple payments and subscriptions), and edit your checkout page. You are able to create coupons, and can increase your revenue with upsells and order bumps, too. 

One complaint I do hear is that there aren’t a ton of customization options with their checkout pages. Some creators will opt for a third-party checkout solution – however, a feature update is coming very soon and I look forward to sharing that with you! 

Another thing I want to highlight is that Kajabi does not take any percentage of transaction fees, which means that you can keep more profit in your pocket.  

Customer Support 

Alright, this one is big for me and it’s a big part of why I love to work with Kajabi. Customer support is critical, especially with a platform that caters to course creators of all skills and experience levels. Kajabi offers excellent support options, including live chat, email, and extensive documentation. 

You can access Kajabi University, sign up for Live Webinars on all kinds of topics (including copywriting, funnels and social media), and join the Official Kajabi Hero Community on Facebook to get support and feedback from other users, and updates from Kajabi’s marketing and product development team. 

There you have it! My top 5 reasons why I recommend Kajabi for online coaches and course creators. Here are a few other perks I think are worth mentioning…

• Integrations: Directly integrate your account with third-party services like Google Analytics and Facebook Pixel, and platforms like Clickfunnels, ConvertKit and ActiveCampaign. 
• 1-1 Coaching Product: Create packages with multiple sessions, integrate the scheduler with your calendar, and share resources inside your client portal. 
• Podcasts: Easily schedule and publish episodes, distribute to all major listening apps, and monetize your podcast. 
• Community 2.0: A level-up from the old forum-style community! Now you can create a unique area for your members to interact, and engage with live video, meetups, and challenges, along with a posts feed and video recordings, all within a dedicated mobile app. 
• AI Creator Hub: Bring your ideas and generate course outlines, lesson plans, landing page and email copy, video scripts and social media content. 

Let’s put it this way: No all-in-one platform can do everything perfectly… but Kajabi comes pretty close. It provides new online entrepreneurs with everything they need to get started, and seasoned digital CEO’s with powerful tools to scale. As far as value for your investment, it's pretty incomparable. Kajabi’s features make online course creation seamless and enjoyable, and while there can be a learning curve, there are many resources available to help bring your dream business to life.

Ready to get started? Sign up for a 30-day Trial. When you use my link, you’ll also get a copy of my 30-Day Kajabi Quickstart Guide 🚀